Having worked with some of the most influential and creative people and companies in the world, as well as having a special ability to conceive, collaborate and create products, pi lab has recruited an elite team to bring their collective product visions to life. From napkin sketch to creation, the pi lab team are experts in the steps necessary to produce special and engaging product lines. 


In November 2016, Edwin the Duck creators Matt MacBeth and Don Inmon received the award for 'Indiana Vision 2025 Dynamic Leaders of the Year' by the Indiana Chamber of Commerce.

At CES® 2016, Edwin received the Kids at Play Interactive Innovation Award and was a finalist for Last Gadget Standing. The KAPi awards celebrate the best innovations in childrens’ media and technology. The awards represent the combined opinion of 14 judges that are experts in multidisciplinary areas including education, media, design, storytelling and technology.

In February 2015, pi lab was nominated for two Mira AwardsTechPoint Mira Awards in the categories of Tech Startup of the Year and Mobile Tech, winning in the Mobile Tech category. The following year, pi lab was honored once again by winning Scale-Up Company of the Year 2016. The Mira awards recognize excellence, innovation, entrepreneurship, and community commitment across the state of Indiana.

In July 2015, pi lab took home the grand prize at Innovation Showcase in Indiana, a networking opportunity featuring the best and the brightest entrepreneurs from across the state. 74 startups, 70 pitches, one winner: Edwin the Duck.

Meet The Team Behind Edwin

Matt MacBeth
CEO / Co-Founder

Matt has been preparing for his role of pi lab CEO since he received his first box of Legos. His favorite toy not only taught him lessons in sharing and patience, but gave him a freakishly strong background in physics and engineering as well. This subsequently led to mad skills in product development, testing, procurement, inventory control and creative problem solving.

His first job application was submitted at the age 7 to the Lego corporation. While waiting on that interview call, Matt completed elementary school, high school, designed several electronics products having sold in excess of one million units and has over 1 Million app downloads on the iTunes Store. Matt is now looking to create the next generation of educational products.

Favorite toy: Legos. Clearly.

Don Inmon
President / Co-Founder

Don's first memory of consumer electronics was at age 3, when his dad was visited by the police for a noise violation during a show-and-tell session featuring the Beatles and a new stereo system. A few years later Don was introduced to a home computer -- with a color screen! He quickly learned the art of loading DOS on 5 1/4” floppies and conquering Space Quest.

From desktops to laptops, video cameras to gaming consoles, his fascination with electronics grew. With over 24 years experience, Don has evolved into well-rounded, passionate evangelist who has worked with and for such companies as Apple Inc., Klipsch Audio Technologies, and The House of Marley in roles ranging from Sr. Merchant, Director of Product Development, WW Sales Manager and General Manager.

Favorite toy: Big Trak.

Amy Unger
Director of Marketing

It might have been the best Christmas ever when Amy received a Polaroid One Step camera, launching her life-long love of photography. A quiet and reserved child, she spent her days behind the scenes analyzing the world around her through a lens -- how people interact and what makes things work.

Spending 14 years in the consumer electronics/audio industry allowed her to find her voice, excelling at branding, consumer support and, ironically, social media.

While much more talkative these days, she still has her moments of quiet reflection, allowing her to determine exactly what needs to be done.

Favorite toy: Besides the camera? Simon.