Educational Toy Edwin The Duck Wins TechPoint Mira Award for Technology Excellence

Innovative rubber duck combined with interactive app transforms education though technology 

Indianapolis, IN – May 4, 2015 – The 16th annual TechPoint Mira Awards were held Saturday in Indianapolis, honoring technological and entrepreneurial excellence in Indiana from businesses, organizations, and individuals. Carmel-based start up company, pi lab, earned two nominations: Mobile Tech and Tech Start Up of the Year, winning the Mobile Tech category.

“The welcome we’ve received from TechPoint and the amazing tech community in Indiana has been overwhelming,” said Don Inmon, co-founder of pi lab. “We’re honored to receive this recognition, and look forward to growing together.” 

Edwin the Duck is the world’s first interactive and educational rubber duck designed to make learning fun. Edwin, along with his app, incorporates the everyday activities of reading, playing, singing and going to sleep into extraordinary learning and rewarding experiences. 

"We are very pleased to celebrate this honor with pi lab, a company with a true entrepreneurial spirit that captures the essence of Carmel in its creativity, its drive for success and its commitment to improve the world with a little duck that could truly transform education the way we know it. We look forward to watching this company grow and succeed beyond their imagination,” said Carmel Mayor Jim Brainard. 

The Edwin App, compatible with iOS devices, is key to bringing Edwin’s world to life, and is comprised of four pillars of activity: Story Time, Play Time, Song Time and Sleepy Time. 

Story Time 

Original animated adventure stories bring important childhood lessons to life, emphasizing self-confidence, good decision-making, health, and other important topics. Edwin the toy will engage families as they read each story, narrating, quacking and lighting up during each adventure. 

Play Time 

Along with the basics of letters, numbers, shapes and colors, Edwin’s library of educational content will grow to include many more games for children of all ages, cultures, and skill levels. The toy’s built-in accelerometer allows for motion-based play, connecting the Edwin toy to the Edwin app with limitless possibilities.  

Song Time 

Edwin's custom written songs enhance daily activities, from brushing teeth to cleaning rooms, from getting ready for school to relieving stress, Edwin is there with musical sounds from his onboard speaker and digital interaction on screen. He can also stream your personal playlist directly from your device.

Sleepy Time 

Edwin and the Edwin App create a completely unique and customizable bedtime experience. Edwin’s LED light can change colors, adjustable inside the app. Edwin’s lullabies are exclusively developed, and white noise sounds can help block outside noise.  

Edwin the Rubber Duck Toy includes upgradable firmware and is a CPSC (Consumer Product Safety Commission) certified sophisticated piece of technology. He is equipped with a rechargeable lithium ion battery, LED light, Bluetooth® wireless connectivity, waterproof speaker and thermometer. Edwin also comes with a nest for charging and has a battery life of up to 8 hours. 

His unique design enables him to float, wireless speaker and all, and ensures him to be fully mold resistant. Edwin will detect the temperature of the water with his onboard thermometer, which can also take human temperature and log it into your connected device.

Made for ages newborn to 9, Edwin will retail for $99.99 this summer at major electronics stores across the country and EdwinTheDuck.com. The Edwin App will be available free for download on iOS devices upon launch, with additional content available monthly for in-app purchases. 

For more information, visit Edwintheduck.com

Connect with Edwin: 

Facebook.com/the.edwin.duck

Twitter.com/EdwinTheDuck

 About pi lab

The inventors at pi lab believe in the power of imagination, the joy and inspiration derived from the creative process, and using our abilities and experiences to invent products that change the way children learn. 

Founded in 2013 in Carmel, Indiana, pi lab specializes in product and mobile app creation.  Visit http://thepilab.com for more information.

About TechPoint

TechPoint is the voice and catalyst for Indiana’s technology companies and overall tech ecosystem. The team is focused on: 1.) connecting the community through events, 2.) sharing the stories of companies and people on techpoint.org, 3.) attracting valuable talent, and 4.) connecting our most promising companies with capital and customers. For more information, please visit www.techpoint.org