pi lab wins Innovation Showcase 2015 Pitch Competition!             

Carmel, IN, - July 19, 2015. 2015 is the Year of the Duck! pi lab’s Edwin the Duck wins the 7th Annual Innovation Showcase Pitch Competition!

“Innovation and entrepreneurship are thriving in Carmel and this news from pi lab confirms that fact. We congratulate the team behind this unique creation and thank them for helping us continue to be recognized as one of the best cities in the Midwest to work in the high tech industry,” said Carmel Mayor Jim Brainard.

The 7th Annual Innovation Showcase was held July 9th, drawing entrepreneurial talent and venture attention from Indiana and across the country. Thanks to strategic partnerships within the venture community, the Innovation Showcase is known as the place where fundable companies and investors come to connect with the entrepreneurial energy in Indiana, hoping to become the next big thing. 

Edwin the duck, is the next big thing. 

"Edwin the Duck by pi lab has that special combination of qualities that make it stand out as one of the next new things that could become a global phenomenon in the very near future,” states Launch Fishers founder John Wechsler, “Quite honestly, it's hard for anyone to compete with the world's first interactive toy duck!"   

The Venture Club of Indiana recognized the need for an investor / startup event, hosting the first Innovation Showcase in 2009. Like every great idea, support from the entrepreneurial community gained momentum over the last 16 years, creating even greater opportunities for partnerships by providing successful conditions for viable businesses to flourish, like pi lab.

“We couldn’t be happier,” says co-founder Don Inmon quoting Edwin's tagline and adding, "We are so grateful for the support we've received from TechPoint, the Venture Club of Indiana, Verge, Launch Fishers, VisionTech Partners, and Elevate Ventures.”

The attraction of this iconic toy is its reinvention as an unconventional, educational, and interactive toy that every child can connect with. The pi lab team has successfully modernized a rubber duck by merging a personality and mobile technology.

2015 has witnessed Edwin the Duck make a huge splash at CES, winning the MIRA award for Technology Excellence, and now the Innovation Showcase Pitch Competition winner! The accolades and awards are floating this educational and interactive rubber duck to super stardom, making 2015 the year of the DUCK!

Contact Amy Unger, amy@thepilab.com

or visit edwintheduck.com for more information.

Connect with Edwin: 



When education is fun, everyone wins! Edwin!