Smart toy featuring motion-based interaction and BLUETOOTH® wireless audio is now available in select Apple Stores across the nation

(CARMEL, IN – December 7, 2015) – pi lab, an education technology company focused on intelligent product and application creation, today announces the in-store and online availability of Edwin The Duck at select Apple Stores and

A learning toy with personality designed to be any child’s new best friend, Edwin utilizes an iOS companion app and SQUACK™ Technology to bring stories, songs and games to life. Children use motion based gestures to control Edwin’s animated character on screen with a simple tap, turn or tilt of the rubber duck toy. Current app content includes educational games, adventure stories and original songs.

“Any child can instantly connect with Edwin, and spend the day with him laughing, playing, learning, singing and more,” said Don Inmon, co-creator. “Edwin and his growing library of interactive content makes him a new best friend that never goes out of style.”

Recently released and free for a limited time, Edwin’s new Sleepy Time app expands upon the features presented in the flagship app. Allowing users to enjoy exclusive lullabies and additional sleep sounds, parents can now adjust the strength of Edwin’s soft glowing nightlight and set a sleep timer.

Edwin is a Consumer Product Safety Commission certified technology product. Equipped with a built-in LED light, rechargeable lithium ion battery and wireless waterproof (IPX7) BLUETOOTH® speaker, Edwin is truly no ordinary duck. 

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About pi lab:

The team at pi lab believes in the power of imagination. We invent product experiences that transform the way children and families learn because we are inspired by the fun and joy we discover from the creative process.