meet us


meet us

At pi lab, we believe that technology can ignite a passion to learn. It is our mission to inspire creativity and exploration through innovative technology, unique products, and lovable characters. We believe this is what real connected play is all about.


Mira Awards 

In February 2015, pi lab was nominated for two Mira AwardsTechPoint Mira Awards in the categories of Tech Startup of the Year and Mobile Tech, winning in the Mobile Tech category. The Mira awards recognize excellence, innovation, entrepreneurship, and community commitment across the state of Indiana. At Mira Awards 2016, pi lab proudly took home the Tech Scale-up Company of the Year award. 

Innovation Showcase

In July 2015, pi lab won the grand prize at Innovation Showcase in Indiana, a networking opportunity featuring the best and the brightest entrepreneurs from across the state. 74 startups, 70 pitches, one winner: Edwin the Duck. 

KAPi Award

At CES® 2016, Edwin received the Kids at Play Interactive Innovation award. The KAPi’s celebrate the best innovations in children’s media and technology. The awards represent the combined opinion of 14 judges that are experts in multidisciplinary areas including education, media, design, storytelling and technology.


The National Parenting Product Awards (NAPPA) is one of the longest running and most respected awards programs in the country. In 2016, Edwin was given their seal of approval from their team of independent expert judges and family testers who review each submission for quality, entertainment, appeal, safety, educational content, and endurance.

Indiana Chamber of Commerce

In 2016, the Chamber awarded pi lab and co-founders Don Inmon and Matt MacBeth with the Indiana Vision 2025 Dynamic Leaders of the Year.

Centric Innovation of the Year

Pi lab was honored to receive the 2016 Indiana Innovation Award from the Indianapolis-based think tank Centric. The awards are given to individuals and organizations who are successfully leading the innovation charge in Indiana based on meeting market need and uniqueness.

OneZone Business of the Year

The Chamber of Commerce for Fishers and Carmel, Indiana awarded pi lab with the 2016 Business of the Year award, which is presented to businesses based on their success in growth and stability, commitment to quality, creative and unique solutions to challenges, entrepreneurial spirit and overall contribution to the community.

Meet the Team


CEO / Co-Founder

Matt has been preparing for his role of pi lab CEO since he received his first box of Legos. His favorite toy not only taught him lessons in sharing and patience, but gave him a freakishly strong background in physics and engineering as well. This subsequently led to mad skills in product development, testing, procurement, inventory control and creative problem solving.

His first job application was submitted at the age 7 to the Lego corporation. While waiting on that interview call, Matt completed elementary school, high school, designed several electronics products having sold in excess of one million units and has over 1 Million app downloads on the iTunes Store. Matt is now looking to create the next generation of educational products.

Favorite toy: Legos. Clearly.


Director of Marketing

It might have been the best Christmas ever when Amy received a Polaroid One Step camera, launching her life-long hobby of photography. An observant child, she spent her days behind the scenes analyzing the world around her through a lens -- how people interact and what makes things work.

Spending 14 years in the consumer electronics/audio industry behind and in front of the lens allowed her to excel at branding, ecommerce, consumer support, and social media.

In the years since, she has been busy launching and cultivating the Edwin the Duck brand, accumulating awards for pi lab, and being an all-around marketing ninja.

Favorite toy: Simon.