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Overview


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Overview


Conceive, collaborate, create

At pi lab, we bring personality and simplicity to modern technology. Beginning with a first of it’s kind children’s toy, pi lab invents solutions that connect consumers with compelling technologies. Our experience in audio, app development, and wireless technology enable us to deliver experiences unlike anyone else.

 

 
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As seen on Apple TV's Planet of the Apps! 

Edwin is the world's first app-connected rubber duck. Released in 2015 with retail partnerts such as Best Buy, Apple, and Target, Edwin has evolved into a power brand including a product just for babies a project fine-tuned with Jessica Alba and our participation on Apple TV's Planet of the Apps, a fully animated world populated with friends, and a full-length album on iTunes featuring Edwin's own band The Wingmen.

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SQUACK TECHNOLOGY

After many years of pioneering products in the SmartHomes, Internet of Things, portable audio, and Smart Toys industries, we have made our innovative ground-breaking technologies available to the rest of the world through our proven app-enabled hardware solutions. We can help anyone to turn their device into an interactive experience through technology solutions connecting to all mobile and desktop platforms, eliminating risk in long development cycles and compatibility challenges.

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Planet of the Apps


Planet of the Apps


AS SEEN ON APPLE TV'S PLANET OF THE APPS! 

Our co-founder and CEO Matt MacBeth spent several months working with Jessica Alba in conjunction with Apple TV's Planet of the Apps to fine-tune Edwin the Duck and the Edwin App into Edwin for Baby, a product made for parents of newborns and toddlers designed to calm at nap time, engage at bath time, and soothe at bedtime.